Securing your domain name is like taking out digital real estate. The domain adds instant credibility to any name or business. It is a good way to protect your name, company or brand.
10 Tips for Choosing Your Domain Name
Try using keywords that describe your business and the services you offer. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.